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Facebook introduces Collab to take on Tik Tok

Facebook

To take on short-video making platform TikTok, Facebook has launched a new iOS app called Collab. The new app is for making and mixing music with friends.

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Facebook’s new app-focused New Product Experimentation (NPE). The team announced the invite-only beta version of Collab that brings together creators and fans to create, watch, and mix and match original videos.

The Facebook NPE team said “Collabs are three independent videos that are playing in sync. With the app, users can create your own arrangement by adding in your own recording or by swiping and discovering an arrangement to complete your composition.”

Users can also share the music creation to Instagram, Facebook Stories, or any other platform.

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“We’ll be opening up invites in batches, starting with folks in the US and Canada, as we continue to improve the experience,” said Facebook.

The social networking giant has aimed to take on TikTok in the past, with Reels editing feature on Instagram and the standalone app Lasso.

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