E-commerce aggregator Evenflow acquires Rusabl

Evenflow

Evenflow, an ecommerce aggregator, revealed today that Rusabl, a sustainable personal care and home & kitchen brand it purchased last year, saw a three-fold increase in sales in the first quarter following its acquisition.

Evenflow is an aggregator of third-party sellers on marketplaces that acquires homegrown businesses across categories and helps them scale-up to become stronger brands within a few years, founded by Utsav Agarwal and Pulkit Chhabra in early 2021.

Evenflow’s second acquisition was Rusabl, with the goal of making it India’s most affordable sustainables brand, with products across the consumer lifecycle in home and kitchen, travel, and basics. Only the kitchen is an INR 10,000 crore ecommerce market, and Rusabl is aiming to capitalise on it.

Not only has the brand tripled in a quarter, but it also has an objective of becoming a Rs 50 crore brand in the following 36 months. Rusabl is widely available on Amazon, and it was recently launched on Flipkart and CRED.

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‘We’ve learnt extensively with Rusabl, from optimum performance marketing strategies, new launch planning, portfolio expansion and platform expansion as well, within three months. The way the brand is scaling gives us confidence to have extremely ambitious growth targets for it across platforms. We’ve managed to scale the brand keeping it profitable at 12% EBITDA, which in itself feels like a feat. We are targeting an 8x growth by March 2023 and are certain to achieve it.’ says Utsav Agarwal, Co-founder and CEO, Evenflow.