Grasim Industries has named Sachin Sahay, a seasoned executive from ITC Limited, as the Chief Executive Officer of its paints business, Birla Opus Paints. The appointment will be effective from February 16, 2026, following approval by the company’s board of directors.

Sahay joins Birla Opus from ITC, where he served as Executive Vice President for Sales. With over 30 years of experience in sales and marketing leadership, he has built a strong track record across various markets throughout India. At ITC, Sahay played a pivotal role in transforming the company’s FMCG operations, developing distribution networks from scratch to achieve pan-India presence.

His key achievements at ITC include launching and scaling multiple brands, building robust distribution capabilities across urban and rural markets, and leading digital transformation initiatives such as field force automation. He also managed operations across ITC’s diverse product portfolio, including cigarettes, foods, and FMCG categories.

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The appointment comes more than two months after Rakshit Hargave’s exit from the CEO role at Birla Opus. Sahay’s appointment is seen as strategic as Birla Opus seeks to strengthen its position in India’s competitive decorative paints market, where it faces established players like Asian Paints.

In his new role, Sahay will also serve as Senior Management Personnel of Grasim Industries, as per the board’s approval based on recommendations from the Nomination and Remuneration Committee.

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