During its annual Worldwide Developers Conference (WWDC) 2024, Apple made several groundbreaking announcements centered around artificial intelligence (AI), significantly expanding its capabilities and integration across devices. CEO Tim Cook introduced the highly anticipated AI segment, emphasising the transformative nature of these updates.

At the forefront of the announcements was Apple Intelligence, a suite of generative AI tools designed to enhance user experience through five key pillars: powerful, integrated, intuitive, personal, and private. This new initiative brings advanced writing tools capable of summarising and rewriting text across various apps. Additionally, users can now generate artistic images based on photos in their gallery, which can be utilised in apps like Messages, Keynote, Freeform, and Pages.

Apple emphasised a strong commitment to privacy, with “on-device intelligence” ensuring that AI processing occurs locally on the device’s chipset. For more complex AI models, the company introduced Private Cloud Compute, an encrypted cloud solution that balances privacy with robust AI functionalities.

Siri received a significant AI-driven upgrade, with a focus on contextual understanding. This enhancement allows Siri to comprehend natural language and ambiguous sentences, enabling it to perform more complex tasks. The virtual assistant can now interact with native Apple apps through verbal prompts. In a demonstration, Siri seamlessly provided flight information from an email query.

These new capabilities will be available across iPhone, iPad, and Mac devices, promising a more intuitive and powerful user experience.

Also read: Apple acquires DarwinAI to enhance AI capabilities

Several native apps are set to benefit from Apple Intelligence. The Photos app now includes an enhanced Memories feature, which automatically curates the best photos and videos into a storyline. A new Clean Up tool, similar to Google’s Magic Eraser, can remove unwanted objects from photos.

The Mail app introduces several writing tools, such as Rewrite, Proofread, and Summarise, which help users rephrase messages, check grammar, and extract key points from long emails. The Smart Replies feature further streamlines communication.

Messages app users can create custom emojis, called Genmojis, by typing a text prompt. The AI generates various emoji iterations for users to choose from.

In a significant move, Apple announced the integration of OpenAI’s ChatGPT across its devices. Free users can access ChatGPT without logging in, and paid users can connect their accounts for enhanced features. This integration extends to Siri and the systemwide Writing Tools, powering image and document processing capabilities.

Apple Intelligence will run on Apple silicon and its Neural Engine, with these AI features available in beta on the iPhone 15 Pro, iPhone 15 Pro Max, and iPads and Macs with M1 and later. Siri’s new capabilities will initially support US English, as part of the upcoming iOS 18, iPadOS 18, and macOS Sequoia releases later this year.

With these AI advancements, Apple continues to push the boundaries of technology, offering users more powerful and personalised experiences while maintaining a strong focus on privacy.

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