Amazon Web Services (AWS), the cloud computing arm of Amazon, has announced its plans to launch the AWS Marketplace platform in India by the end of this year. This move marks a significant step in the company’s efforts to expand its digital ecosystem and strengthen its presence in one of the world’s fastest-growing technology markets.

Sandeep Dutta, President of AWS India and South Asia, made the announcement during his keynote address at the AWS Summit held in Bengaluru. Describing the development as a landmark moment, Dutta likened it to a “UPI moment for enterprise software procurement,” referencing India’s widely successful Unified Payments Interface (UPI) system that revolutionized digital payments in the country.

The AWS Marketplace is a digital platform that enables businesses to discover, purchase, and deploy a wide range of third-party software solutions and services that complement AWS cloud offerings. Currently, the global platform hosts over three million subscriptions and features more than 20,000 products across a broad range of categories, including security, machine learning, business productivity, and data analytics. It connects customers to over 5,000 sellers, helping businesses streamline their software procurement processes.

The India launch will come with country-specific features tailored to the local market. According to Dutta, the AWS Marketplace in India will allow transactions in Indian rupees and offer multiple payment options, including net banking, credit cards, and UPI. This is expected to significantly ease the procurement process for Indian enterprises, making it more accessible and efficient.

“India is poised to become a USD 1 trillion digital economy,” Dutta stated during his address. “We continue to deepen our commitment towards India. Our regions across Mumbai and Hyderabad, with a planned investment of USD 16.4 billion by 2030, are ready to fuel the next level of growth in India.”

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AWS has been actively investing in the Indian market to build out its cloud infrastructure. Earlier this year, the company announced an investment of ₹60,000 crore to develop new data centres in Telangana, adding to its existing investment of $1 billion in three operational centres in the region. AWS also disclosed plans for an additional $4.4 billion investment by 2030. Furthermore, an $8.3 billion investment has been earmarked for cloud infrastructure development in Maharashtra as part of its expansion into the AWS Asia Pacific (Mumbai) Region.

The company’s announcement comes on the heels of its robust financial performance. AWS reported revenues of $29.3 billion in the first quarter of 2025, marking a 17% year-over-year growth. Although slightly below the 18.9% year-over-year growth seen in the fourth quarter of 2024, the numbers reflect AWS’s strong market position. Commenting on the company’s future, Amazon CEO Andy Jassy noted during an earnings call, “Before this generation of AI, we thought AWS had the chance to ultimately be a multi-hundred-billion-dollar revenue run rate business. We now think it could be even larger.”

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