GAIL (India) Limited has unveiled the first teaser of G-360+, a Customer 360 platform for its petrochemical business that will use agentic AI, generative AI, advanced analytics and a virtual AI assistant. Chairman and Managing Director Deepak Gupta unveiled the platform, the Maharatna gas utility said on 12 November 2026.

The move puts one of India’s largest energy public sector undertakings among a growing group of state-run organisations building AI into core operations, alongside efforts such as the CAG’s IIT Madras-built LLM 2.0 for public auditors.

What GAIL G-360+ will do

According to GAIL, G-360+ is meant to create a single, intelligent and customer-centric digital ecosystem for the business that sells its polymers and other petrochemical products. It will be accessible on mobile, tablet and desktop. The company listed five functions the platform will bring together:

• Customer engagement and onboarding
• Sales operations
• Logistics visibility and tracking
• Campaign management
• Customer journey mapping

GAIL said agentic and generative AI will give teams end-to-end visibility, actionable insights and smoother collaboration, with the aim of improving the customer experience. The company has not yet shared a go-live date, a technology partner or the number of customers the platform will serve.

Directors Ayush Gupta (HR), Sanjay Kumar (Marketing) and S K Sinha (Finance) were present at the unveiling, according to GAIL’s official announcement.

Why a Customer 360 platform matters for GAIL’s petrochemical business

GAIL makes polymers at its Pata petrochemical complex in Uttar Pradesh and has a plant at Usar in Maharashtra. Its Petrochemical Marketing Group in Noida markets products made by GAIL and its joint ventures Brahmaputra Cracker and Polymer Limited and GAIL Mangalore Petrochemicals Limited, supplying customers in packaging, agriculture, infrastructure, automotive and consumer goods through stock points across the country, as per the company’s petrochemicals page.

That spread means customer data, orders and dispatch information often sit in separate systems. A Customer 360 view joins them, and AI agents can then act on that data, for example by flagging a delayed shipment or suggesting the next step with a buyer. Indian enterprises scaling such agents are also adding controls, a trend seen as Indian IT majors bet on policing AI agents.

AI adoption in India’s energy PSUs

Deepak Gupta, a mechanical engineer with more than 35 years of experience across the oil and gas value chain, has led several digital transformation initiatives at GAIL, according to his official profile. With G-360+, that work now extends to the company’s customer-facing petrochemical operations.

The timing also matters for the public sector. The Centre is reported to be weighing whether to push indigenous AI models in defence and other critical sectors, which makes the choice of models and vendors a live question for every PSU building AI tools. Technology leadership at oil and gas PSUs has been strengthening for some time, as when Manish Malik was appointed Executive Director and CIO of Indian Oil.

Key takeaways

• GAIL has unveiled the first teaser of G-360+, a Customer 360 platform for its petrochemical business.
• The platform will use agentic AI, generative AI, analytics and a virtual AI assistant across sales, logistics and customer engagement.
• GAIL has not announced a go-live date or technology partner yet.

FAQ

What is GAIL G-360+?

G-360+ is GAIL’s upcoming Customer 360 platform for its petrochemical business, combining customer onboarding, sales, logistics tracking, campaigns and journey mapping with agentic and generative AI.

Who unveiled GAIL G-360+?

GAIL Chairman and Managing Director Deepak Gupta unveiled the first teaser, with Directors Ayush Gupta, Sanjay Kumar and S K Sinha present.

When will G-360+ go live?

GAIL has not announced a launch date. The 12 November 2026 announcement covered only the first teaser of the platform.

Featured image: GAIL CMD Deepak Gupta unveiling the G-360+ teaser. Photo: GAIL (India) Limited (official press image)

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