SoftwareOne Holding AG (SIX: SWON) has appointed Shivani Sharma as the SMB Business Head for India. With over 15 years of expertise in digital marketing, growth strategies, and technology transformation, she will lead initiatives to accelerate digital adoption and enhance software solutions for India’s small and medium-sized businesses (SMBs)—a sector contributing nearly 30% to the nation’s GDP.

In her new role, Shivani will focus on driving technology adoption, optimizing software licensing, and delivering customised solutions to help SMBs navigate the evolving digital landscape. With India’s economy becoming increasingly AI-driven, her leadership aims to equip businesses with scalable, innovative, and future-ready technology solutions.

A recognized thought leader and industry influencer, Shivani has been honoured with the “Most Inspiring Women in Tech” award at the Femina & Economic Times Awards. Her work in advocating technology adoption for SMBs has also been highlighted in Forbes.

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Prior to joining SoftwareOne, Shivani played a key role at Embee Software Pvt Ltd, where she led the launch of a Technology eCommerce Portal for SMBs and spearheaded impactful campaigns like Back to Business with Microsoft and SMB-in-a-Box. Through these initiatives, she helped onboard 400+ organizations and supported 4,000+ SMBs in adopting modern workplace solutions, cloud computing, ERP, and HRMS.

With her vast experience and commitment to driving digital transformation, Shivani is set to reshape India’s SMB technology landscape at SoftwareOne.

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