In a move set to reshape how enterprises harness unstructured conversational data, Salesforce has signed a definitive agreement to acquire Momentum — a conversational insights and revenue orchestration platform gaining traction among go-to-market and sales leadership teams.

For enterprise CIOs, the acquisition signals a significant step in Salesforce’s broader push to make its AI agent platform, Agentforce 360, truly context-aware. Momentum’s core capability lies in its universal ingestion engine, which can capture and analyze unstructured data from third-party voice and video platforms — including widely deployed tools like Zoom and Google Meet — and feed those insights directly into agentic workflows.

As organisations increasingly deploy AI agents across core business processes, the ability to extract actionable intelligence from everyday customer conversations is fast becoming a critical enterprise requirement. Momentum’s integration with Agentforce 360 and Slackbot is expected to enable enterprises to bridge the long-standing gap between what is said in meetings and boardrooms, and what gets acted upon inside CRM and workflow systems.

Steve Fisher, President and Chief Product Officer at Salesforce, underlined the strategic intent: delivering on the promise of AI agents requires full visibility into every meaningful interaction — not just data that lives in structured systems.

For Santiago Suarez Ordoñez, CEO and Co-Founder of Momentum, the acquisition represents the culmination of a mission to transform static meeting audio into structured intelligence that drives immediate business outcomes.

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For CIOs evaluating their enterprise AI roadmap, this acquisition reinforces a growing imperative: the next frontier of intelligent automation lies not in structured data alone, but in making conversational context a first-class input into enterprise decision-making and revenue workflows.

The transaction is expected to close in the first quarter of Salesforce’s fiscal year 2027, subject to customary regulatory and closing conditions.

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