AI-powered marketing service provider Nitro Commerce has secured $5 million (approximately ₹45 crore) in a Series A funding round led by Cornerstone Ventures, with participation from Ankurit Capital, Grand Anicut Angel Fund, Equentis Wealth Advisory Services, India Accelerator & Finvolve, Razorpay Ventures, and Rukum Capital.

Founded in 2023 by Umair Mohammed, Shamail Tayyab, and Pratik Anand, the Delhi NCR-based startup offers AI-enabled marketing platforms designed to drive revenue growth for D2C brands through intent-based targeting and privacy-first compliance, moving away from traditional cookie-based advertising.

The fresh capital will be used to strengthen AI capabilities, scale international operations in markets like the UAE and US, and expand the team. CEO Mohammed told Inc42 the company aims to double its annual recurring revenue from $5 million to $10 million.

Nitro Commerce operates multiple business verticals including NitroX, Nitro Ads, and Nitro Rewards. Through Nitro Ads, brands can reach high-intent users across food delivery apps, payment platforms, and OTT channels, offering alternatives to Meta and Google advertising.

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The startup claims to have generated over ₹20 crore in gross merchandise value, matched users to 120 million shopping profiles, and enabled over 5 billion monthly ad impressions. Its client base exceeds 2,500 brands including Rare Rabbit, Dot & Key, Pepperfry, and Blue Tokai.

The company is also launching Nitro Pulse, an LLM-powered platform piloted with ten clients, further enhancing its AI-driven marketing solutions.

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