Meesho released its “Trust Assurance Report.” Meesho’s unwavering commitment to building a safe and reliable marketplace for its customers is clearly demonstrated by this in-depth report. The company’s goal of enabling 100 million small businesses online is a testament to its innovative role in democratizing Internet commerce and assisting MSMEs in their move from offline to online sales. With an emphasis on technological advancements, seller-friendly policies, and strong security measures, Meesho has established a reputation as the go-to, cost-effective location for India’s price-conscious consumers.
‘Project Suraksha,’ an umbrella initiative that encompasses various strategies to counter counterfeit and restricted goods, is one of the main pillars of Meesho’s strategy. Meesho has used analytical models for fraud detection, brand partnerships, and strict verification procedures as part of this project. Meesho developed a “Suraksha List” of 1,800 brands that have been identified as having a high risk of infringement and counterfeiting as part of this project.
Nearly 42 lakh listings for fake and illegal products, as well as 10 lakh listings for restricted products, have been removed as a result of the project in the last six months. Since February, platform views for non-compliant listings have dropped by 80%; they now account for just 0.1% of platform views. Only legitimate sellers are allowed to sell on Meesho thanks to the platform’s stringent verification procedures. Meesho’s systems identified and prevented over 12,000 malicious accounts from using the platform in 2023.
Meesho has proactively taken significant measures to address the growing concern about fake goods in the digital age. The platform is able to instantly identify and flag suspicious listings and bad actor seller accounts by utilizing cutting-edge technologies like artificial intelligence and data science models. Meesho has also developed solid relationships with brands, ensuring the protection of intellectual property rights and giving customers a reliable shopping experience.
Sanjeev Barnwal, Founder & CTO at Meesho says, “As a technology-driven platform, Meesho is dedicated to providing its customers with a safe and trustworthy online shopping experience. We leverage advanced techniques in computer vision and natural language understanding to continuously fortify our quality checks and effectively identify counterfeit products & bad actor sellers. We also have a dedicated quality and compliance team that proactively cross-verifies automated signals and in turn, enables us to combat fraudulent practices which builds trust with our users.”
Utkrishta Kumar, CXO, Business at Meesho says, “At Meesho, our customers’ safety and satisfaction are at the heart of everything we do. By continuously investing in technology, enhancing quality checks, and forming strategic brand partnerships, we have significantly improved our ability to detect counterfeit products and protect our users from potential harm. Our strong focus on customer and seller education fosters a transparent relationship, instilling trust in our platform and making Meesho the preferred destination for authentic and reliable products in India’s competitive e-commerce landscape.”
Deep Bajaj, Co-Founder at Sirona Hygiene said, “Meesho has come a long way to ensure both customers and sellers are safeguarded from counterfeit products. In today’s competitive market, preserving the sanctity of our brand is paramount. The team has been extremely proactive in addressing this challenge and we are confident that with the new technological features and designated compliance team, Meesho will soon become the preferred marketplace for all brands.”
Meesho offers comprehensive seller education programs as part of its dedication to customer and seller education, ensuring that sellers are aware of the legal and regulatory frameworks that apply to online product sales. Meesho simultaneously informs customers about fraud and offers a straightforward reporting system to solve any problems as soon as they arise. Meesho wants to create a safe and informed shopping environment by arming users with knowledge.
Trust is king in the world of modern e-commerce. Meesho’s steadfast commitment to stopping fake goods and dishonest people aids in building a transparent and reliable relationship with customers. Meesho continues its unwavering pursuit of offering a safe and dependable online environment for authentic products through partnerships with stakeholders.
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