Hyperlocal commerce platform magicpin has launched ‘Vera’, an AI-powered assistant designed to support restaurants and small retailers, alongside a $1 million investment to build its AI-driven technology stack.

The assistant is built to function as an always-on AI co-pilot, helping merchants manage their digital presence, track real-time order demand, and optimise operations. It provides actionable insights that enable businesses to improve planning, customer engagement, and overall efficiency.

During its pre-launch phase, Vera onboarded over 100,000 merchants, indicating strong early adoption among small businesses. The platform has already demonstrated measurable impact, delivering 1.5–2x increase in visibility and up to 3x growth in customer actions, according to the company.

Magicpin said Vera is aimed at addressing challenges faced by small and medium-sized businesses, particularly those operating with limited resources. The tool helps automate tasks such as managing listings, responding to customer reviews, and improving discoverability across platforms, including AI-led search systems.

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The company also accelerated the launch in response to operational challenges faced by partner restaurants, using Vera to provide real-time AI-driven support during disruptions such as supply constraints.

With this move, magicpin is positioning Vera as a growth engine for merchants, while expanding its presence in the AI-led SaaS and advertising ecosystem. The initiative reflects a broader industry trend where platforms are increasingly leveraging AI to digitise small businesses and enhance their competitiveness in online commerce. 

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