Groupe SEB India has appointed Jasjeet Kaur as Chief Executive Officer, effective January 7, 2026. In her new role, Kaur will lead the company’s business strategy, strengthen market leadership, and drive sustainable growth across India’s competitive home and kitchen appliances sector.

Kaur joined Groupe SEB India in 2020 as Marketing Director and has played a pivotal role in the company’s expansion. She spearheaded the launch and scale-up of the Group’s premium brand Tefal while strengthening digital-first communication strategies and consumer insights. Earlier this year, she was promoted to Vice President of Sales for e-commerce, modern trade, and other channels, overseeing distribution and aligning marketing and sales functions.

With nearly 20 years of experience across fast-moving consumer durables, automotive, and consumer sectors, Kaur brings extensive expertise in strategy, brand building, and business growth. Prior to Groupe SEB, she held senior leadership positions at Usha International, ASSA ABLOY Group as Product and Marketing Director for South Asia, Hindware Limited, VE Commercial Vehicles (Volvo Eicher), and Kohler India.

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Kaur holds a PGDM in Marketing and Operations from the Indian Institute of Management, Lucknow, and a Bachelor of Engineering degree.

Groupe SEB India, part of the French multinational Groupe SEB, manages prominent brands including Maharaja Whiteline and Tefal in the Indian market. The parent company operates in more than 150 countries, reported over €8.26 billion in global sales, and runs 47 industrial sites worldwide.

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