In a strategic move aimed at bolstering its financial leadership, FCB Group India has appointed Hariharan Nurani as its Chief Financial Officer. This key appointment comes at a pivotal time as the agency continues its strong growth trajectory, with significant business wins and an expanding footprint in India’s dynamic advertising landscape.

With a career spanning leading media agencies such as Ogilvy, Mudra, and GroupM, Hariharan Nurani brings a wealth of experience in financial planning, risk management, and operational excellence. His expertise in optimizing profitability and ensuring fiscal agility will be instrumental in driving FCB Group India’s next phase of expansion.

Speaking on the appointment, Dheeraj Sinha, CEO of FCB Group India & South Asia, said, “FCB in India is on an incredible growth trajectory. Last year, we witnessed a remarkable surge in revenue and new business wins, setting the tone for the future-ready agency we are building. Hari’s financial acumen will be key as we continue scaling, enhancing our creative impact, and strengthening our business framework.”

Expressing his enthusiasm for the new role, Hariharan Nurani stated, “I am thrilled to join FCB Group India at such a transformative juncture. The agency’s commitment to creativity, innovation, and strategic expansion aligns perfectly with my vision for financial stewardship. I look forward to contributing to its ambitious growth plans and reinforcing the financial backbone that will support its continued success.”

Hariharan Nurani’s appointment is more than just an internal leadership change; it signals a broader shift in how financial strategy is becoming integral to the creative industry. As advertising agencies in India navigate an evolving market driven by digital transformation, client expectations, and economic fluctuations, having a CFO with deep industry knowledge becomes crucial.

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His experience in managing financial structures within media and advertising firms will not only benefit FCB Group India but also set a precedent for other agencies looking to scale sustainably. With rising competition, the need for financial discipline, investment in technology, and operational efficiency is greater than ever.

Nurani’s expertise in aligning financial frameworks with creative ambitions could serve as a model for agencies striving to balance artistic excellence with profitability. This shift also underscores the increasing role of CFOs in shaping business strategy beyond traditional financial management, making them pivotal players in driving agency growth and long-term sustainability.

As FCB Group India continues to push boundaries, Nurani’s leadership will be a key driver in ensuring that its financial strategy keeps pace with its creative evolution. His appointment reflects the broader industry trend of integrating financial resilience with innovation, ensuring that agencies remain agile, competitive, and future-ready in an ever-evolving market.

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