Amitabh Misra joins Sprinklr as Chief Technology Officer to boost AI-powered customer experience platform By Elets News Network - 29 March 2024

Amitabh Misra Sprinklr

Sprinklr, the platform for unified customer experience management (Unified-CXM), has announced Amitabh Misra as its new Chief Technology Officer (CTO), starting April 1, 2024. In his new role, Amitabh will lead Sprinklr’s global research and development (R&D) divisions, encompassing the product and engineering departments. Joining the Executive Leadership Team, Amitabh is set to contribute his profound passion for innovative technology to aid in Sprinklr’s ongoing expansion and development. Reporting directly to Sprinklr’s Founder and CEO, Ragy Thomas, he brings a rich history of creating expansive platforms for a diverse range of companies over a span exceeding two decades.

Amitabh’s most recent role was as the vice president of engineering at Adobe, where he managed a multinational R&D team spread across India, Europe, and the United States. This team comprised engineers, product managers, and AI/ML researchers dedicated to enhancing Adobe’s Experience Cloud Platform. Before Adobe, Misra served in significant positions such as CTO, chief architect, and head of engineering at Snapdeal.com, and was the founder and CEO of GOFro.com. He holds a BTech degree from IIT Kanpur and an MBA from the University of California, Berkeley.


Ragy Thomas, Sprinklr’s Founder and CEO, emphasized the pivotal role of the CTO in the growth and success of Sprinklr and its vision to revolutionize front office operations with its AI-powered Unified-CXM platform. Thomas praised Misra’s leadership qualities, industry knowledge, experience in scaling businesses, and profound understanding of AI technology as crucial for leading Sprinklr into its next phase of growth.

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Amitabh Misra expressed his excitement about joining Sprinklr, highlighting his passion for developing large-scale technology platforms that leverage the latest AI research to deliver unparalleled value to customers. He looks forward to contributing to the advancement of the Unified-CXM platform vision, enhancing Sprinklr’s AI capabilities, and driving growth and innovation within the company.


Amitabh Misra’s appointment is met with enthusiasm from Sprinklr’s clients, who are optimistic about the future of the Unified-CXM platform and its impact on user experience, under Amitabh Misra’s guidance and vision.

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