New Delhi, May 15, 2025 — In a major step towards fortifying digital safety for its massive customer base, Bharti Airtel has launched an advanced AI-powered Fraud Detection Solution aimed at combating the escalating threats of online scams and phishing attacks. The new system is designed to automatically detect and block access to malicious websites and fraudulent links in real-time, spanning across all major digital platforms and communication channels.

Airtel, India’s second-largest telecom service provider, has introduced this cutting-edge technology as part of its ongoing commitment to user safety in an increasingly connected digital environment. The initiative comes at a critical juncture when cybercrime is witnessing a significant surge across the nation, with online platforms becoming more vulnerable to sophisticated fraudulent schemes.

Comprehensive Digital Protection at No Extra Cost

The newly launched Fraud Detection Solution is being automatically enabled for all Airtel mobile and broadband customers, free of charge. Customers are not required to download any additional applications or perform any manual configurations to benefit from the service. The feature will work silently in the background, ensuring seamless protection as users browse the internet or interact through apps.

What sets this platform apart is its extensive coverage — spanning OTT apps, emails, SMS, web browsers, and popular social media platforms such as WhatsApp, Facebook, Instagram, and Telegram. When a user attempts to access a flagged or suspicious website, the system will immediately intercept the request and redirect them to a warning page detailing the reason for the block. This ensures immediate user awareness and security without disrupting digital activity.

Harnessing AI for Real-Time Threat Detection

Airtel’s latest innovation is powered by artificial intelligence and a multi-layered security architecture that enables domain filtering and real-time link analysis. The system continuously scans for evolving scam techniques, compares links with global threat repositories, and leverages Airtel’s internal database of known malicious actors.

Commenting on the launch, Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, said, “Over the last few years, we have come across several instances where unsuspecting customers have been defrauded by ingenious criminals of their hard-earned money. Our engineers have tried to solve this problem through the launch of our Fraud Detection Solution. We believe this will provide our customers total peace of mind while browsing the internet without the worry of getting scammed.”

Vittal further emphasised that the solution has already demonstrated high accuracy during its six-month trial phase and will be continually refined to address emerging threats. “Our AI-based tool scans internet traffic, checks with global repositories and our database of threat actors in real time, and blocks fraudulent websites. We will continue working relentlessly until we have made our networks completely safe from spam and scams,” he added.

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Addressing the Surge in Cybercrime

The deployment of this AI-powered solution reflects Airtel’s proactive stance in the face of an alarming rise in digital fraud. Cybercriminal tactics have grown more sophisticated, moving beyond simple OTP frauds to complex schemes involving fake websites, phishing links, and social engineering attacks. Millions of Indians have reportedly fallen victim to such schemes, prompting an urgent need for robust digital defences.

By integrating this solution across its vast network infrastructure, Airtel not only reinforces its reputation for technological leadership but also sets a benchmark for cybersecurity standards in the telecom industry. With this move, Airtel continues its mission to offer secure, reliable, and future-ready connectivity, safeguarding its 38 crore subscribers from the ever-growing menace of digital fraud.

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