Bharti Airtel has teamed up with Perplexity, an innovative AI-powered answer engine, to provide its 360 million customers with a complimentary 12-month subscription to Perplexity Pro, valued at ₹17,000.

This exclusive offer is available to all Airtel users—Mobile, Wi-Fi, and DTH—and can be easily activated via the Airtel Thanks App.

Perplexity is revolutionizing the way people search by transforming traditional web listings into clear, conversational responses backed by real-time data and deep research. Unlike conventional search engines, Perplexity provides immediate, structured answers—powered by cutting-edge AI models like GPT-4.1 and Claude—and allows users to refine queries, generate visuals, upload documents, and explore ideas using Perplexity Labs.

While a free version of the platform is already available, Perplexity Pro enhances the experience with expanded daily searches, access to multiple advanced models, and tools for professionals, creators, students, and researchers. The Pro version, internationally priced at ₹17,000/year, is now offered absolutely free to Airtel customers—a first-of-its-kind partnership between Perplexity and an Indian telecom provider.

Gopal Vittal, Vice Chairman & MD of Bharti Airtel, shared his excitement:

“We’re excited to bring Perplexity’s breakthrough Gen-AI technology to millions of Airtel users at no extra cost. This partnership represents a significant step in helping Indians adapt to the fast-evolving digital landscape confidently and effortlessly.”

Echoing the sentiment, Aravind Srinivas, Co-founder & CEO of Perplexity, added:

“Our goal is to make intelligent, trustworthy AI easily accessible. Through this partnership with Airtel, we’re empowering students, professionals, and families across India with a smarter way to learn, plan, and create.”

Also Read: WIKA India appoints Sandesh Shah as CFO

From a student in Rajkot conducting in-depth research, to a homemaker in Kanyakumari managing daily tasks more efficiently, to a corporate executive crafting travel itineraries in seconds, Perplexity Pro adapts to every lifestyle with ease, improving productivity, simplifying learning, and enabling smarter decisions.

Be a part of Elets Collaborative Initiatives. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook , connect with us on LinkedIn and follow us on Twitter.

"Exciting news! Elets technomedia is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest insights!" Click here!