
Accenture Song has appointed Arun Kumar as the Global Head of Data and Artificial Intelligence (AI). Kumar will lead his team to focus on providing solutions centred on data and AI. Previously an independent consultant, he will now report to Baiju Shah, the company’s Global Chief Strategy Officer.
Prior to his consultancy work, Kumar served as the Chief Data and Marketing Technology Officer at Interpublic Group (IPG). He was responsible for managing global data and tech solutions and played an important role in the company’s media buying and major acquisitions.

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Accenture Song is a subsidiary of Accenture. It leverages technology, creativity, and data to grow businesses and improve customer experiences. Its core services include digital marketing, brand strategy, design, content creation, and innovation. Accenture Song fuses creativity with technology to devise effective solutions for all sorts of businesses.