The Next Step for Generative AI Solutions in Business By Elets News Network - 15 January 2025

3rd Elets Digital Natives Summit

Generative AI started as a tech experiment, but soon enough, businesses saw the potential it holds to solve real problems. To make these tools work on a bigger scale, they started scaling GenAI solutions that yielded long-term success, which means taking tools like ChatGPT or AI image generators and setting them up so they work smoothly for many users, handle lots of data, and fit into business workflows.

Scaling GenAI solutions now involves managing data like a pro, building infrastructure that doesn’t buckle under pressure, and ensuring that AI plays by the rules when it comes to privacy and security. It also involves training your team to work with these tools, customising solutions for unique needs, and making sure you’re not spending more than what it’s worth.


At the 3rd Elets Digital Natives Summit, the panel discussion titled “The Future of Enterprise AI: Scaling Gen AI Solutions for Long-Term Success” brought together industry leaders to share insights on utilising Generative AI (Gen AI) effectively. The conversation focused on data quality, security, evolving regulations, and the transformative potential of AI across industries.

Starting the AI Journey with Imperfect Data

Kinjal Shah, Chief Technology Officer at Yes Securities, talked about the importance of data quality in AI initiatives. “Data quality is crucial because any knowledge or insights you build rely heavily on the underlying data. Poor-quality or dubious data can lead to inaccuracies in models and decision-making,” Shah explained. However, she also noted that perfect data is not a prerequisite for beginning an AI journey.

Shah suggested partnering with firms specialising in data storage and management to access reliable historical datasets. Using dynamic data, like financial market data, as an example, she said the gaps can be filled using extrapolation tools. “Once the data is complete, it’s important to backtest it to ensure its reliability and accuracy,” she added. Shah also advised the need to validate results from GenAI to ensureit aligns with real-world scenarios, building confidence in both data and models.

The Versatility of Gen AI Beyond ChatGPT

“Gen AI is much more than conversational AI. It has transformative applications across industries,” said Prashanth Balasubramaniyan, Chief Strategy Officer at Safexpay & Touras. He shared an example of a colleague who built a complete sales funnel using Gen AI on a platform not designed for sales management, signifying that Gen AI can streamline workflows and innovate in ways no one imagine before. Balasubramaniyan acknowledged that while AI can be disruptive and sometimes overhyped, its potential for impact makes it a valuable technology.

Ensuring Security in Gen AI Implementation

Vivek Parihar, Head of Engineering at Purplle, discussed the security challenges in adopting Gen AI. “Most of the available data is unstructured and not normalised, leading to challenges in ensuring its safe use,” Parihar said.

To address these issues, Purplle implemented a security framework that anonymises data before exposing it to Gen AI. “Once the data is anonymised, it is rigorously configured and tested. Only after meeting these stringent security measures is the data allowed to be processed by Gen AI,” he explained. This approach helps attain data integrity and privacy while ensuring secure and effective AI use.

Navigating India’s Data Protection Landscape

Kishan Bhanushali, Service Experience Leader at ZebPay, outlined the impact of the Digital Personal Data Protection (DPDP) Act, 2023, on businesses. The act, enacted in August 2023, provides a framework for managing and protecting personal data.

Bhanushali explained that the act focuses on secure data storage, informed consent management, and grievance redressal mechanisms. He talked about the penalties for non-compliance, which can go up to ₹250 crore, underscoring the seriousness of adhering to these regulations.

Comparing the DPDP Act to the European Union’s GDPR, Bhanushali noted similarities in focus on data privacy and user rights, while also catering to India’s unique regulatory environment. “This act signifies a significant step toward strengthening data privacy in India,” he said.

Also Read :- Turning Raw Data into Strategies that Fuel Business Advantage

Adapting to Evolving Customer Needs

Sharing the company’s journey of evolving to meet customer requirements, Jinen Dedhia, Co-founder and CTO of DronaHQ, revealed that the company initially focused on cloud services, later transitioning to offering low-code solutions in response to customer demands for faster and more efficient application development.

“A pivotal moment came when customers raised concerns about data security, expressing a preference to keep their data within their own network rather than on external servers,” Dedhia explained. This led DronaHQ to develop an on-premise solution, giving their customers the flexibility they wanted, without compromising their data ownership and security.

DronaHQ’s objective, Dedhia said, is to integrate seamlessly with leading platforms like AWS and Google Cloud Platform, ensuring customers have access to the best available services.

Scaling Gen AI for the Long Term

As businesses explore the long-term potential of Generative AI, the focus is shifting from experimentation to implementation at scale. The insights shared at the 3rd Elets Digital Natives Summit proves that scaling Gen AI is a strategic journey which involves building systems that can adapt to growing demands, ensuring data integrity, navigating evolving regulations, and meeting diverse customer needs.

The process requires the alignment of AI with broader business goals while staying accountable to stakeholders. Whether it’s improving data management, addressing security concerns, or complying with regulations like the DPDP Act, organisations must approach Gen AI with a mindset of responsibility and innovation. Businesses that recognise this shift and prepare for it will not just adapt to the future but help shape it.

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