SpiceJet has teamed with CleverTap, a consumer interaction platform, to send individualised and relevant messages through its online and mobile platforms.

SpiceJet will take advantage of CleverTap’s capabilities to analyse customer data, develop thorough user profiles, and maximise customer lifetime value by providing an engaging experience.

Debojo Maharshi, chief business officer at SpiceJet, stated, “At SpiceJet, our foremost commitment is to provide our customers with the finest personalised experience.” “Our partnership with CleverTap will help us achieve this goal even more. By working together, we make a noteworthy advancement in improving consumer engagement and retention. We can now offer timely and carefully targeted communication to our customers with the help of CleverTap, ensuring that their experience with us is hassle-free and unforgettable.”

“SpiceJet will be able to give passengers personalised notifications, updates, and offers thanks to CleverTap’s sophisticated capabilities.It will be able to deliver personalised and relevant communication with the aid of our technology, thus increasing the brand’s customer lifetime value. SpiceJet’s brand-to-customer interaction would be further strengthened thanks to our AI-driven, hyper-personalised insights,” according to Sidharth Malik, Chief Executive Officer, CleverTap.

To assist firms that are digitally native in increasing user engagement and conversion rates on their platform, CleverTap introduced a Retention Accelerator program last month. In accordance with this program, CleverTap provides ten selected companies with professional advice and networking opportunities each year.

The firm spokesman stated that the accelerator program is a step in the right direction for CleverTap, which recognises the value of a strong customer engagement and retention roadmap for any startup’s sustainable business success.

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