Bringing a unique experience of cinema, India’s multiplex chain-PVR Cinemas and HP India have joined hands to launch Asia’s first HP Virtual Reality (VR) Lounge in India.
The first HP VR Lounge was launched on Monday in Noida.
PVR multiplex will spend Rs. 15 crore on upcoming new 10 VR Lounges across India.
This deployment will enable audience to experience a realistic and immersive simulation of a new dimensional environment and technology with a rich variety of an immersive and interactive virtual reality content.
While bringing the best of technology for PVR patrons to feel virtual reality, the HP VR Lounge aims to provide library of fascinating and adventurous immersive and interactive content curated from various different genres like drama, fiction, sci-fi, horror, action etc.
With the breakthrough and high-end technology, PVR group has moved one step ahead in providing country a new-tech era of cinema.
Speaking at the launch, Ajay Bijli, Chairman and Managing Director, PVR Ltd said, “At PVR, we remain committed to providing an exceptional customer experience to our patrons.”
“Virtual reality is the dawn of the new era that opens up limitless possibilities of pure entertainment. It transcends all boundaries of what is real and what is not and the high end technology by HP provides a complete immersion into the digital world.”
Being the innovators in the realm of cinema, it is our continuous endeavor to be in sync with world’s latest technologies and VR is the next big thing that we have brought for the Indian audience, he said while expressing delighted on being “partner with HP” given their “unmatched expertise in the technology domain”.
“We believe that the VR readiness of all their upcoming products is exceptional. It is the reigning trend in the entertainment industry and we are sure our patrons will have a great time exploring it,” he said.
Focusing on exploring and integrating innovation in cinema domain, Ketan Patel, Senior Director, Personal Systems, HP Inc. India stated, “HP’s innovation in the area of VR is yet another first from us where we continuously strive to provide the latest technology and world class experience to our customers.”
With this partnership, HP will be able to bring the best of technology for PVR patrons to touch and feel virtual reality, allowing customers to experience new content through this new medium, HP’s technology and devices will transport customers into a different world. There was no better partner than “PVR to explore this one-of-its-kind offering”.